In March 2006, Fernandez was crowned the Miss Sri Lanka Universe 2006 and subsequently represented Sri Lanka at Miss Universe 2006 held in Los Angeles where she was unplaced. From there she began receiving offers to go to India for more modelling, and she got selected for a Bollywood film. She has worked as an anchorwoman on one of Sri Lanka's business programs called "Lanka Business Report". She also writes a weekly column for a national newspaper, the "Daily mirror". Jackie also has a non-profit organisation in Sri Lanka focusing on empowering the underprivileged. She has come in a VIP ad with Shahid Kapoor Fernandez made her acting debut in the 2009 Bollywood fantasy movie Aladin opposite Ritesh Deshmukh. She played a character inspired by the Disney Princess character of Jasmine. For her performance, Fernandez received mixed reviews, with Anupama Chopra of NDTV calling her a "plastic debutant".However, India Glitz disagreed and said, "Cherubic Jacqueline lives up to expectations and she's sure to sway with a successful endeavor ahead." Taran Adarsh of BollywoodHungama complimented her more on her looks, rather than her performance by saying, "Jacqueline Fernandez gets no scope, but she looks gorgeous nonetheless.2010 saw her once again appearing alongside Ritesh Deshmukh in the romantic comedy Jaane Kahan Se Aayi Hai. She also made a cameo appearance in Sajid Khan's Housefull in the song 'Dhanno' which was a big success, hence giving her positive recognition.